I was honored to join the DOC debut. Trust in healthcare has gone local because of the erosion of trust in national and global institutions. The Finding Signal in the Noise conversation that kicked off last year is ever urgent today. We have to fill the trust void with fact and evidence-based guidance in the channels where people see information and from trusted advisors. With TikTok is a leading source for news, we need to rethink how and what we communicate along the way. Bravo, DOC, for leading the charge of critical conversations and paths forward.
Recent posts:
- Discipline 2: Establish a Clear Narrative ArcStructure isn’t decoration. It’s the argument. Early in almost every client engagement, I ask the same question: can I see your corporate narrative? What arrives next is reliable. A flurry of analyst reports. A deck or two. Messaging documents. Perhaps… Read more: Discipline 2: Establish a Clear Narrative Arc
- Discipline 1: Understand Your Audience is Key to Effective EngagementThe engagement that never moves anyone doesn’t count. In a room of health policy advocates, someone posed a difficult scenario: how would you respond if a critical category of funding were eliminated by an ill-conceived policy proposal? One leader’s response… Read more: Discipline 1: Understand Your Audience is Key to Effective Engagement
- Engaging Patients: Skills for Better Healthcare DecisionsHere’s what I believe: engagement isn’t just about getting people to use a portal or download an app. It’s about building genuine health literacy and decision-making skills over time. It’s about creating systems that meet people where they are—not where… Read more: Engaging Patients: Skills for Better Healthcare Decisions
- JPM26 in Summary: Fat and Mostly HappyAnother January, another pilgrimage to San Francisco for the biotech industry’s annual reckoning. This year’s JP Morgan Healthcare Conference delivered sunny skies—a rarity that felt almost prophetic for an industry finally emerging from its brutal 2023-2024 slump. But while the… Read more: JPM26 in Summary: Fat and Mostly Happy
- 2026 Predictions: The Future of Health Care and TrustIt was a year to remember as health institutions that had been pillars of science and public health were buffeted by change. The impact is growing. Attending the GESDA annual summit in Geneva, roiling alongside optimism associated with science discoveries… Read more: 2026 Predictions: The Future of Health Care and Trust
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