The Center for Healthcare Innovation 13th Annual Health Equity & Innovation Symposium featured rising concerns about fraying health and social systems with expert insights on how to overcome health disparities that weigh heavily on many communities. As a long-time CHI board member, attending the annual gathering was inspirational and energizing, while also serving as a persistent guide on the work we need to do to deliver health equity. Bottomline: Alliances, invitations and storytelling power proven solutions.
Recent posts:
- Discipline 6: Keep it conciseThe clock is ticking! The best-performing TikToks run 41 seconds. The average peer-reviewed medical journal article runs 4,000 to 7,000 words. The average attention span on a digital screen has dropped from 2.5 minutes in 2004 to roughly 47 seconds… Read more: Discipline 6: Keep it concise
- Discipline 5: Reach the left brain with evidence wrapped in story delivery vehicle.At the recent American Society of Clinical Oncology annual meeting, a data slide appeared on a screen in a packed convention center hall. It was a Kaplan-Meier survival curve. Two lines diverging across a graph: one for patients receiving a… Read more: Discipline 5: Reach the left brain with evidence wrapped in story delivery vehicle.
- Discipline 4: Use the right brain to engage people, not institutionsWhen making a fact-based appeal, many leaders pursue data and evidence as the foundation of their argument: in support of a new innovation, a change in clinical approach, or a policy position. These are essential, but usually not enough to… Read more: Discipline 4: Use the right brain to engage people, not institutions
- Discipline 3: Plan for Stakeholders, Not ScenariosIn biopharma, building stakeholder trust before a Phase 3 trial readout is crucial. Instead of traditional scenario planning, an integrated stakeholder engagement plan was implemented, fostering proactive conversations to enhance relationships. This approach ensured that even with a negative outcome, stakeholders maintained respect for the company, reflecting effective, long-term engagement strategies.
- Discipline 2: Establish a Clear Narrative ArcStructure isn’t decoration. It’s the argument. Early in almost every client engagement, I ask the same question: can I see your corporate narrative? What arrives next is reliable. A flurry of analyst reports. A deck or two. Messaging documents. Perhaps… Read more: Discipline 2: Establish a Clear Narrative Arc
engagerco.com 